Guide
April 8, 2025

How to Monetize Worker Payments

Alyssa Cuda

Senior Content Marketing Manager

“Payroll feels like one of those inevitable costs of doing business—something you just have to deal with.”

But what if payroll could actually make you money?

With the right payments strategy, payroll isn’t a cost center—it’s a revenue driver. Not only can you unlock new revenue streams but you can also offer faster, more flexible pay options that keep workers happy and engaged.

In this blog, we’ll break down how you can make payroll work for you. We’ll cover ways to earn revenue from deposits, collect interchange fees, and offer premium payment options like push-to-card and Same-Day ACH. By the end, you’ll see how payroll can go from a necessary expense to a smart business strategy.

The Hidden Revenue Potential in Payroll

Payroll monetization is all about leveraging financial services to generate income from the money you’re already moving.

Here’s how staffing companies can turn payroll into a revenue generator:

  • Deposit Incentives from Digital Wallets – When workers hold funds in digital wallets, the bank will pay a percent of those funds back to the staffing company as an incentive.
  • Interchange Fees from Paycards – Every time a worker uses a payroll debit card, a percentage of the transaction fee can be earned by the staffing company.
  • Transaction Fees from Fast Payments – Offering instant pay options like push-to-card or Same-Day ACH can allow you to charge small fees that add up to big numbers across all of your payments.

By taking advantage of these opportunities, staffing companies can create net new, sustainable, recurring income while also providing better financial services to their workers. In the following sections, we’ll dive deeper into each of these revenue streams and how to maximize them.

Earn Money Through Stored Funds 

Think of this like earning interest on your savings account—the longer the money sits, the more it grows. Why not apply the same logic to payroll?

Provided for illustrative purposes only. Deposit incentive offers vary.

Digital Wallets Deposit Incentive 

Staffing companies can earn money through the money that their workers keep in a digital wallet they provide. When employees get paid to their paycard, staffing companies can generate a deposit incentive from the bank as those funds sit in the account before being spent.

In a nutshell: When workers choose to receive wages on a paycard—after agreeing to use this method instead of traditional direct deposit or check—their unspent funds can earn yield for your company. This also provides workers with instant access to wages, reducing payment delays and potentially improving retention. In fact, a study by Harvard Business School found that employees with access to earned wages had a significantly lower probability of leaving their firm compared to those without such access.

Get Paid for Paycard Purchases 

Interchange fees are transaction fees that businesses pay when a customer makes a purchase using a credit or debit card. Often called “swipe fees,” these fees are shared among all the participants in the ecosystem that make a card purchase possible including banks, payment processors, and card networks like Visa and Mastercard. 

Interchange fees are designed to cover the costs associated with generating, accepting, processing and authorizing card transactions. For staffing companies, interchange fees present a unique opportunity to generate additional revenue when workers use employer-issued paycards for everyday transactions.

Provided for illustrative purposes only. Deposit incentive offers vary.

Every time an employee spends money using a payroll debit card, a portion of the interchange fee flows back to the issuing entity—often the staffing agency or its financial partner. This creates a steady stream of passive income while also offering workers the convenience of immediate access to their wages without requiring a traditional bank account.

Beyond revenue, providing workers with paycards and digital wallets also enhances financial inclusion by giving unbanked or underbanked employees access to a secure and reliable payment method. Staffing companies that embrace interchange fee revenue can both improve their bottom line and provide better financial solutions for their workforce.

What’s The Catch? 

While not necessarily a catch, it’s important to know that not all paycard providers are created equally. Many providers do not offer employer-owned programs. Be sure to look for one that: 

  • Shares revenue from interchange fees (earned when workers use the card for transactions)
  • Allows you to generate revenue on unspent funds
  • Handles compliance requirements (to meet federal/state paycard regulations)
  • Provides cards and digital experiences in your brand
  • Implements the latest technology such as mobile wallets
  • Integrates with your payroll system

Did you know? If you’re using a paycard provider without an employer-owned program, your workers’ transactions are generating significant revenue—but your company isn’t benefiting from it.

Monetize Faster Payments

People are often willing to pay for convenience or speed. Whether it’s same-day shipping, ordering food delivery, or choosing rideshare over public transport, the demand for instant access is undeniable. Payroll is no different.

Staffing companies can generate revenue by offering faster, more flexible payment options that cater to worker preferences. Instant Pay provides immediate access to wages, making it highly attractive to workers who need faster financial access. Instead of waiting days for traditional payment methods to complete, workers can receive their earnings within minutes, helping improve satisfaction and retention.

Provided for illustrative purposes only. Deposit incentive offers vary.

Beyond worker benefits, instant pay creates new revenue opportunities for staffing companies. Employers can charge a small convenience fee for instant payroll disbursements, adding a new stream of transaction-based income. Note that employees must elect to use these instant pay options and be informed that early access to earnings may come with a convenience fee. Workers often find value in the ability to access their earnings early, making these services a win-win for both the staffing company and its workforce.

How Instant Pay Works:

  • Allows workers to receive wages instantly to a debit card.
  • Ideal for gig workers or short-term contract employees.
  • Can be monetized by staffing companies through small per-transaction fees.

Faster pay has the potential to enhance worker satisfaction, reduce turnover, and differentiate staffing companies from competitors that still rely on slow, traditional payroll systems. By integrating modern payroll solutions, staffing companies may see an improvement in cash flow, streamlined operations, and additional revenue streams while keeping workers financially secure.

  • Instant pay attracts and keeps workers happy.
  • Small fees add up fast.
  • Workers can more easily manage cash flow.
  • Staffing companies get a competitive edge.

Employees must elect to use instant pay options and will be fully informed that accessing their earnings early may come with a “convenience fee.” These fees are designed to cover the cost of providing faster access to wages. 

What if you could give workers immediate access to their earnings while also generating revenue from it? It’s like offering express checkout—fast, convenient, and worth a small premium.

Monetizing Payroll with Zeal: Turning Payments Into Revenue 

Zeal helps staffing companies automate payroll, pay workers faster, and create new income streams. 

Zeal enables staffing companies to generate revenue through multiple streams:

  • Paycard Revenue – Generate revenue each time workers swipe their paycard for purchases.
  • Digital Wallet Revenue – Earn passive income when employees store funds in digital wallets and paycards.
  • Instant Pay Revenue – Offer premium payment options and collect small convenience fees on faster disbursements.

Can I do this without Zeal? 

Technically, yes but trying to monetize payroll on your own is complex, time-consuming, and expensive. Creating financial partnerships, implementing technology, negotiating interchange fees, and ensuring compliance requires multiple vendors, significant expertise, and costly infrastructure. With Zeal, staffing companies get a fully managed solution that eliminates the hassle and maximizes revenue opportunities without extra administrative burden. 

  • Turnkey Payroll Monetization – Zeal has built-in systems to capture yield, interchange, and payment revenue without requiring extra effort from your team.
  • Seamless Compliance & Risk Management – We handle tax compliance, financial regulations, and real-time reporting, so you never have to worry about missteps.
  • Built-in Financial Partnerships – Zeal’s integrations with banks, payment processors, and card networks ensure the highest interchange rates and best earning options available.
  • Faster Implementation, Immediate Results – Setting up just one of these systems for revenue generation can take months or years—Zeal’s platform lets you start earning revenue immediately.

How much money can I make? 

In short, it depends. We see that the worker behavior of 1099 independent contractors and W-2 employees is different. So you'll want to consider the right payment solutions for each segment. And the resulting revenue could vary based on your specific worker behavior. The basic information you will want to get an accurate estimate is:

  • Gross worker payout
  • Preference for Direct Deposit, Instant Pay, and, Paycards
  • Amount of money saved, spent, and transferred externally

To get an estimate of your potential annual revenue use this calculator:

Ready to transform payroll from a cost center to a revenue driver? Get in touch with Zeal today!

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